Reconnecting Europeans: the Role of Public Service Media
3 March 2017, 9.30 – 13.30
RAI (Viale Mazzini 14, Sala Arazzi, Rome, Italy)
Rai is organizing a key event on the European cultural identity and values in the occasion of
the 60th anniversary of the Treaty of Rome, which also coincides with the 30th
anniversary of the Erasmus programme.
Today, in a European Union faced with many challenges, there is an increasing need to
strengthen our common European values. Cultural clashes, prejudice, misconceptions
and populistic demagogy are often at the base of the disconnections and divergences within
Europe and between Europe and its neighbouring countries. To counterbalance such trends
it is crucial to reconnect Europeans to the founding principles of the E.U and engage the
younger generations who will shape the future of our Union.
Media, in particular public service media, can and should play a pivotal role in this process
on the one hand by fostering a common positive understanding of our Union and
strengthening our European value, and on the other by promoting a broader inter-cultural
dialogue that brings together not only European institutions, but also key exponents of the
culture and creative sector and the citizens themselves, with a particular attention to the
younger generations who are experiencing great opportunities as well as the limits of the EU
Within this context, this event aims at creating an open forum and explores concrete
actions to revitalize our European values through policy actions but also social and
cultural initiatives that will feed into the broader inter-cultural dialogue fostered by the
European Cultural Diplomacy strategy.